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resist funnel vision
Feeling over workflow'd? If marketing automation, AI and multi-channel frameworks are making your eyes blur, check out the fractional marketing services and packages available at JSC!
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design, automation, and
a little bit of magic
At JSC, we fight for the little guy--startups, small businesses and anyone looking to do more with less. But what does that really mean?
WHY CHOOSE US?
why our clients
choose jsc
A few crucial facts about us right up front.
We're AI-Native
We've built JSC around AI-driven efficiency — not graphics and blog posts, but eliminating busywork and processing data faster. We bring those same tactics to clients.
We're In The Trenches
Where consultants might offer a project plan or website audit and move on, we stay through implementation--either as hourly staff or project lead. Need specialized services? We'll assemble the best team for the job, delivering on time and on budget.
We're Fully Transparent
Our pricing is built for the businesses we serve--no long retainers, no complex contracts. Just simple scoped projects with a set price and timeline, or fractional hourly support at $150/hour when the work is less structured.
We're Mission-Driven
We try to keep at least 40% of our roster for mission-driven accounts. If your work comes with larger ambitions beyond the bottom line, but you feel like better marketing is out of reach, we want to talk to you.
protect your investment
If you are like most business owners or marketing leaders, you know you could be getting more out of your tech stack. Platforms like CRM, CMS and ESP eat up huge chunks of your marketing budget. How much of that is lost to inefficiency? Let's find out, and set things right!
revenue operations
Disconnected CRM data, manual reporting, and pipeline leaks cost mid-market firms an average of 15% in lost revenue annually.
Without unified RevOps, your growth engine runs on guesswork.
marketing automation
Teams stuck on batch-and-blast tactics see 3× lower engagement than those using behaviour-triggered automation flows.
Manual campaigns can't compete with always-on nurture sequences.
analytics
Only 39% of B2B marketing leaders say they are extremely or very confident in proving marketing's impact on financial performance.
Making faulty assumptions wastes already-stretched marketing budgets.
OUR SERVICES
smart marketing,
built to scale
Whether you're working towards your first marketing hire or you need a refresh, our services are built to grow with you.
hubspot consulting
The most popular CRM and marketing automation platform for SMBs can present challenges as you grow. From avoiding costly upgrades to maximizing ROI, our team can make HubSpot work for you.
automation & analytics
Appealing to consumers who have seen it all can leave you searching for an edge. A combination of creative automation and disciplined, thorough analytics can surface new markets, messages and more.
content operations
20 years ago, a Financial Times journalist began popularizing the phrase "In the future, all companies will be media companies." That future is now. But in order to meet this moment, you have to organize like a media company, delivering personalized, on-message content to delight your audience and grow your visibility.
web & content development
Creating great content is a full-time job. To do it right takes experts at the top of their game. JSC works with a network of creators--photographers, videographers, graphic artists, brand designers--to deliver content that meets both creative and budgetary expectations.
we're AI native... what does that mean?
AI-native means AI shapes how we approach every problem. Thousands of hours of experiments taught us when to trust it and when not to. Here's what that looks like.
Discover & Audit
AI is exceptional at synthesizing data — but only clean data. We connect to your tech stack, structure what's messy, and answer burning questions at lightning speed.
Roadmap
AI is a powerful brainstorming partner but a terrible decision-maker. We use it to surface patterns and stress-test strategies. Humans decide what gets built.
Build & Implement
AI can write code, but it can't design a page or draw an infographic. The skill is knowing which parts of a task it can accelerate — and doing the rest yourself.
Document & Handoff
AI turns chaos into structure. We use it to format datasets, generate documentation, and organize the assets you'll actually need to maintain what we built.
Ongoing Support
AI keeps getting better — and so should your systems. We use it to spot optimization opportunities and rapidly prototype new workflows as your needs evolve.
we're AI native...
what does that mean?
AI-native means AI shapes how we approach every problem. Thousands of hours of experiments taught us when to trust it and when not to. Here's what that looks like.
Discover & Audit
AI is exceptional at synthesizing data — but only clean data. We connect to your tech stack, structure what's messy, and answer burning questions at lightning speed.
Roadmap
AI is a powerful brainstorming partner but a terrible decision-maker. We use it to surface patterns and stress-test strategies. Humans decide what gets built.
Build & Implement
AI can write code, but it can't design a page or draw an infographic. The skill is knowing which parts of a task it can accelerate — and doing the rest yourself.
Document & Handoff
AI turns chaos into structure. We use it to format datasets, generate documentation, and organize the assets you'll actually need to maintain what we built.
Ongoing Support
AI keeps getting better — and so should your systems. We use it to spot optimization opportunities and rapidly prototype new workflows as your needs evolve.
project-based services
Our fractional marketing services create a framework for addressing the challenges many founders face. We also know that every business is different and you may want to create individual projects to get the ball rolling now. We encourage that! Let's create the project plan that's right for you!
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meet jsc
When I was a digital marketing executive for startups, I saw firsthand how traditional marketing agencies and vendors took advantage of early-stage startups. John Steele Consulting is different.
feedback
"JSC offers a unique blend of industry expertise and practical skills. If you're in search of a consultant who not only understands your business but also has the capability to drive measurable results, John Steele Consulting is the partner you need."
frequently asked
questions
frequently asked
questions
What is John Steele Consulting?
John Steele Consulting (JSC) is a senior digital marketing consultancy in Philadelphia, founded by John Steele after 12 years in B2B marketing and communications. Most of that time was spent as the first or second marketing hire at tech startups. JSC serves B2B startups and B2B SaaS companies, and does the strategy and the hands-on build in the same engagement.
What are JSC's services?
Four service areas:
- HubSpot Consulting: CRM cleanup, attribution, workflows and ongoing HubSpot administration.
- Automation & Analytics: marketing automation, GA4 and GTM tracking, attribution modeling and executive dashboards.
- Content Operations: editorial systems, content ROI audits and AEO-ready content architecture.
- Web & Content Development: B2B websites wired to your CRM, plus content production and email development.
Each one is available as a scoped project or as hourly support.
How much does B2B marketing consulting cost?
JSC has two ways to work. A scoped project comes with a set price, a core list of deliverables and a set timeline. Fractional hourly support is $150/hour, for work that's harder to define up front. Neither one requires a retainer or a long contract.
What is project-based consulting?
Project-based consulting means you pay for a defined outcome instead of a block of hours. Retainers often leave a client hunting for work to fill hours they've already paid for. A scoped project skips that problem: you agree on the deliverables, the price and the timeline before work starts, and the engagement ends when the work is done.
What industries does John Steele Consulting serve?
Mostly B2B startups and B2B SaaS companies that need senior marketing expertise without a full-time executive hire. JSC also works as a white-label partner for digital marketing agencies and supports management consultants. Past clients include Documint (B2B SaaS), Globe Runner (agency), FutureThink (corporate training) and WSI.
schedule your consultation
Bring your challenges. We'll create a suite of services, a timeline and a project plan tailored to your business.